Pretty words hide the demon.

I hate pretty advertising language. It's so annoying, especially all the "herbal supplement" products that do nothing. They use everything mentioned in the chapter "Tall Coffees and Assault Weapons". There was one product, Thermaflu I believe, that claimed "Cures your cold up to 3 days faster!" At the very bottom of the screen, in tiny text it says "Vs. No treatment". An advertiser's job is to lie while telling the truth.